IBO Summit 2021

IBO Summit 2021

Peru 2021

Theme: Together to Be the Berry Best

Location: online

Attendees: +600 

Countries: over 20 countries present

Dates: August 23 – 25, 2021

No. of Sponsors/Exhibitors: 38

The three-day Summit begun with presentations about the Peruvian industry, its growth factors and future projections by the president of ProArandanos Daniel Bustamante. Then, a discussion of blueberry growing methods with Sebastián Ochoa and Mariusz Padewski, renowned consultants in this crop took place. This discussion was followed by a presentation by Cort Brazelton, Fall Creek Co-CEO, of the global industry report.

The second day started with presentations covering the promotion and marketing strategies of the avocado industry by Emiliano Escobedo, the Executive Director of the Hass Avocado Board.

Finally, a round table discussion took place, analyzing the future of the seasonal offerings with representatives of the main blueberry-producing countries in the Southern Hemisphere including Chile, Mexico, Peru, South Africa and Morocco. The day ended with Amy Howell’s presentation from Rutgers University on the latest in scientific research on blueberries.

The last day included presentations on digital marketing and social media by Jennifer Sparks, Vice President of Marketing and Communications at USHBC, followed by a round table discussion on sustainability beyond the traditional approach and moderated by Mario Steta, Vice President of Driscoll's for Mexico.

To close the day, David Hugues, Emeritus Professor of Food Marketing at Imperial College London, presented the latest trends related to quality and consumer preferences.

To close every day virtual visits were organized to different blueberry fields in Peru, where the attendees learned about different aspects of Peruvian operations in regions such as La Libertad, Lambayeque, Lima, and Ica among others.